B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
In order to achieve certification, a company must:
Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing a risk review. Multinational corporations must also meet baseline requirement standards.
Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.
Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on the B Lab U.S. & Canada website.
Why get certified?
82% of B corp employees believe that their company’s commitment to social responsibility is genuine.
Consumers are 2.5x more loyal to brands that integrate their values into their supply chain.
66% of consumers will pay more for sustainable brands.
52% of B Corps hired more employees during COVID, and 47% experienced growth of more than 15%.
We live in a world with nearly endless options and this means that consumers have more power than ever to choose who they purchase goods and services from. Consumers support businesses they believe align most closely with their own values and ideals, and are more willing to pay a premium for sustainable brands- brands with a clear commitment to social responsibility, accountability, and transparency.B Corp certification is a way to connect with your customers- a quick and simple way for your brand to let them know you are a purpose-driven organization with clear values and high standards of practice. You are willing to go the extra mile to do what is right.B Corp certification not only elevates your brand identity, it creates a positive culture that increases customer loyalty which can be leveraged into higher sales.
Benefits of B Corp
We are regularly asked “Why should I get B Corp certified? What are the benefits?“. One of the main benefits of getting certified is the B Impact Assessment, which provides a framework to increase your impact. But beyond that, there are numerous benefits to certification, including:
82% of B corp employees believe that their company’s commitment to social responsibility is genuine.
Consumers are 2.5x more loyal to brands that integrate their values into their supply chain.
66% of consumers will pay more for sustainable brands.
52% of B Corps hired more employees during COVID, and 47% experienced growth of more than 15%
B Locals!
We are regularly asked “Why should I get B Corp certified? What are the benefits?“. One of the main benefits of getting certified is the B Impact Assessment, which provides a framework to increase your impact. But beyond that, there are numerous benefits to certification, including:
82% of B corp employees believe that their company’s commitment to social responsibility is genuine.
Consumers are 2.5x more loyal to brands that integrate their values into their supply chain.
66% of consumers will pay more for sustainable brands.
52% of B Corps hired more employees during COVID, and 47% experienced growth of more than 15%
